Performance matters
Features become commodity. Real differentiation is price—and therefore performance.
Feature lists converge. Competitors copy surfaces. What remains is how efficiently you deliver the same promise—latency, cost per unit of work, and operability under load.
Performance is not premature optimization theater. It is unit economics and user experience wearing the same clothes. Slow and expensive systems lose even when the feature matrix looks complete.
Instrument early. Budget for efficiency. Treat waste as a product defect.
